When someone asks what you do, how do you respond? Do you tell them your job title? Do you mention your company’s name and line of business? Do you describe the day-to-day of your role?
Or do you answer the real question you’ve just been asked: why do you do what you do?
At Portabull, the “why” of our company is at least as important as the “what” of our jobs. There are many important reasons to use cold storage, and thus many reasons for us to provide it. But the driving force behind what we do is why we do it: because our customers care about quality, and so do we.
The Why of Cold Storage
The truth is, telling someone you work in the cold storage industry doesn’t usually elicit gasps of shock and interest. Everyone understands the “what” of cold storage and the fact it’s used to keep temperature-sensitive goods safe for future use. The “how” of cold storage is similarly simple, as well, operating on the same principles as a household refrigerator (albeit with much more advanced technology).
But the “what” and the “how” aren’t the real reasons for using cold storage. There must be a “why.” For Portabull’s customers, that “why” is the desire to preserve quality.
Take the example of a restaurant. They source their ingredients from local farms and producers because they know that’s the surest way to guarantee their dishes begin with the highest possible level of quality.
Naturally, the ingredients aren’t always used immediately after production, they must be stored somewhere. Those goods that require a constant temperature call for the utilization of cold storage. Placing plants, grains, seeds, liquids, and meats in a Portabull on-site unit gives the restaurant the ability to not only keep inventory fresh but to also keep it convenient.
With their goods safely stored and conveniently close at hand, the restaurant can focus its attention on creating amazing meals and serving delightful experiences. The quality that belonged to the raw ingredients has now become the quality of the lunches and dinners that patrons enjoy. And it was all safeguarded by Portabull on-site cold storage units.
The Why of Portabull
To Portabull, quality isn’t just an objective; it’s an obsession. We are compelled by a need to ensure our units are as effective as they can be because we know that’s the best way to ensure our customers’ goods have as high a quality as they can.
The cold chain which we help fulfill plays a crucial role in the health, wellbeing, and life satisfaction of the larger world, and our specialty is making it easier for our customers to deliver quality products. That means every decision we make about our units and their capabilities must always simplify the task of maintaining the quality of the inventory stored inside.
It’s why our units feature reliable, durable Carrier© technology and a 100% leak-free guarantee. It’s also why we can provide remote monitoring technology for your units, making it a snap to always stay on top of the temperature. It’s why a live human being answers the phone no matter what time or what day you call, and it’s why our service experts are second-to-none at ensuring your solution is operating effectively.
Portabull must do all those things because that’s the only way we know how to help you serve higher quality goods and products to your customers. And the only way for us to continue leading the industry in advanced cold storage is to continually dedicate ourselves to answering the question “why?”
If quality matters to you, it matters to us. Click here to learn more about how our solutions can make quality easier to maintain and pass along to those who want it most.