Portabull understands cold storage for farmers’ markets
Using cold storage to keep perishable inventory at the exact right temperature is crucial for helping farmers’ markets and their vendors sell more amazing produce. By protecting freshness and safeguarding inventory, your market is giving local communities more of what they crave: food and plant products grown close to home, ensuring the highest quality and nutritional value.
By employing Portabull’s temporary on-site cold storage units, your market doesn’t have to worry about increasing your permanent footprint to facilitate cold storage. Our commercial-grade units are also much safer alternatives to portable coolers, which may not meet the USDA Farmer’s Market Rules and Operating Guidelines.
A study on consumer attitudes and behaviors toward locally grown foods and farmer’s markets showed that more than half of respondents listed food quality, safety from foodborne illnesses, and supporting their local farmers as the most important reasons they visited farmer’s markets. Consumers trust farmer’s markets, their local farmers, and assume that the goods sold will be fresh, healthy, and safe. Portabull Cold Storage units will help your farmers’ market build and maintain customers’ trust in the quality and safety of the food they buy.
- Reduce storage and distribution stress in getting food from farm to table
- Enjoy flexible solutions that don’t increase your permanent site footprint
- Minimize post-harvest losses
- Maintain freshness longer and avoid food waste
- Enable farmers to display fewer products in their stalls while the rest are safe in cold storage